NEWS and Free Direct Mail Marketing Articles

• Postcard direct mail marketing tips and ideas
  
  Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.
• Eight Common Direct Mail Mistakes
  
  The most important part of any direct mail campaign is not the copy. It's not the art direction. And it's not the offer. It's the mailing list.
• Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
  
  A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
• Design Direct Mail Postcards
  
  Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message. But some savvy direct marketers design their postcards the other way around—and boost response rates as a result.
• Postcard Direct Mail Marketing Works (It's Cheap, Quick, Affordable and More)
  
  Used the right way and with the right audience, postcards often outperform their mailbox “competitors” in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here’s why postcards are so effective.